NEWS RELEASE

For Immediate Release
February 9, 2006

Earth Friends Wildlife Foundation Provides Challenge Grant to Biodiversity Conservation Alliance

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LARAMIE, WY – Rick Flory and Lee Robert of Jackson-based Earth Friends Wildlife Foundation this week announced their continuing partnership with Laramie-based Biodiversity Conservation Alliance for their work protecting and restoring the Black Hills of Wyoming and South Dakota.

“BCA packs a punch with every dollar, and is a great way to invest in the wildlife and wild places of Wyoming,” said Rick Flory, President of the Foundation. "This is a great time to leverage your contribution to mean even more." Entering their fourth year supporting BCA, Earth Friends has agreed to match new and increased donations to Biodiversity Conservation Alliance.

"Our goal is to raise $100,000 by August 1, 2007 to support our critical work on behalf of the wild," said Sarah Egolf, Development Director for BCA.

Founded in 1995 by entrepreneur Rick Flory, Earth Friends Wildlife Foundation is a charitable organization committed to using its resources to support the work of conservation and wildlife protection groups. Flory and Robert of Earth Friends get their philanthropic inspiration from the out of doors. "Earth Friends Wildlife Foundation selectively partners with the best conservation groups in our 15 Western states network," says Flory.

Biodiversity Conservation Alliance is a nonprofit conservation group dedicated to protecting wildlife and wild places in Wyoming and surrounding states, primarily on public lands. Founded in 1988 as an all-volunteer group to protect the natural values of Medicine Bow National Forest, their work has expanded to address wildlife issues across the state, and have a full-time staff of five.